Why An SEO Consultant?
If you want to check how many competitors your business is up against, business directories such as Yelp will tell you.
Here in Durham, if you are an accountant for example, there are about 930 accountants in Durham, NC.
Most likely, those 929 other accountants in Durham have their own websites too. How will you rank ahead of them in search engines to get the customers?
For that, you will need the services of a Durham SEO consultant.
So how do you find the best Durham SEO consultant?
An In-depth Guide to Finding the Top SEO Consultant in Durham, NC. What does an SEO consultant do?
A search engine optimization or SEO consultant is an expert in making your business come up in search engines for keywords related to your business.
First of all, they audit your website. Are there technical issues that prevent it from being discovered by Google and other search engines? Are the pages being indexed in search engines?
They also study and plan your content to make sure that your content is relevant to what readers are searching for.
They study your business’s online presence and that of your competitors and make recommendations on how to get ahead of your competitors and get you on search engines’ first page.
SEO Consultant Cost
This cost pales in comparison to Google and FB Ads, not to mention that an SEO consultant will give you more long-term and steady results.
How do I find a good SEO consultant?
3 Mistakes to Avoid When Hiring an SEO Consultant
It is not uncommon that a business owner will get an email from a digital marketing agency saying that that they evaluated their website and there are many issues.
Because of their excellent service, they always have satisfied clients demanding for consistent work. They are so busy focusing on the results for their clients that sometimes, they don’t have time to optimize their own website.
If a so-called SEO agency does not even bother to study your business to the detail, and give a general, one-size-fits-all approach, then most likely they will never get results for you.
An SEO consultant studies your business to the finest detail, has detailed information on your competitors, and gives clear strategies on how to get ahead of them.
3. Believing there’s a “secret sauce”
There is no “secret sauce” in SEO. It doesn’t exist at all. SEO is an open field and nobody has a secret proprietary process on it.
If an SEO Company or consultant tells you they have a secret sauce to improve your website’s rankings in a short period of time, you should be alarmed.
That’s a red flag and you should reject that completely. They will most likely use illegal, or “blackhat” methods to give you fake results – results that will not actually last long.
3 Steps to Hiring an SEO Specialist the Right Way
You need to sit down with your team to figure out company goals in terms of SEO. Here, you need to identify your goals from the bad to the good ones.
Good Goals for SEO
- Get steadily increasing traffic and improving SEO metrics.
- Increased traffic to lead to conversions/sales.
- Boost free downloads, free trials, or sign-ups.
- Boost sentiment for your brand.
Bad Goals for SEO
- Wanting unrealistic results in a short span of time
- Vanity metrics
2. Have a list of 3 to 5 SEO agencies or consultants and evaluate each
There are several good sources where you can find SEO experts. They can be your friends, your personal network, or even your professional network. You can ask them about the SEO specialist they have hired for their websites.
When you have found your candidates, narrow down to at least 3 to 5 of them and proceed with your evaluation.
Here are good ideas on what to ask:
- Ask them about what process they are going to use and why do they use that particular process
- What are their reporting and communication processes? How often would they report to you? Will they communicate with you on a daily basis?
- What SEO metrics are they going to report to you? Do they need to involve you in collecting some of those metrics?
- How will the processes align and match up to your goals?
- What work and resources do they have to commit internally?
Keep in mind that SEO requires an intensive allocation of resources. You should plan ahead of time as things can get extremely complicated and costly.
You should be prepared before getting into any arrangement with an SEO specialist. For instance, he or she might give a list of recommendations and you suddenly realize your business doesn’t have enough budget for an SEO campaign.
- What will they do if things suddenly aren’t working right? Have they had any similar experiences in the past and what have they done to fix or get around it?
- Trusted SEO Company or consultant. You can find an SEO agency or consultant you can trust through references or conversations with people from your network.
- Through Referrals. It’s always a good sign when you hear great referrals from the sources you trust.
- Through communication style matches. To avoid frustrations in the future, try to select an SEO expert or agency that can communicate smoothly with you. Find another service provider if there’s a cultural or a communication style mismatch.
Is it worth hiring an SEO expert?
The answer is a resounding yes. Hiring an SEO expert is worth it for several reasons.
- SEO is the lowest marketing spend, compare it with Google Ads or Fb Ads which will cost you thousands of dollars per month.
- Ads are only as good as while your ads are running, while with SEO, results are steady and long-term. SEO / Content marketing has the highest ROI.
What is an SEO company?
An SEO company is a company or agency that provides Search Engine Optimization (SEO) services to businesses. They help improve the online visibility of a business’ website.
Online visibility means showing up on the search engine results when an internet user types in a search phrase or term that is related to a specific business.
SEO companies offer a wide range of services, which include but are not limited to the following:
- technical website SEO audits
- keyword (a.k.a search phrase or search term) research
- robots.txt and sitemaps creation
- optimization of specific pages
Is GoDaddy SEO worth it?
While GoDaddy may be one of the most popular web hosting service providers out there, their SEO service is not worth it.
The SEO services they offer are actually just a bunch of “tools” to help you with SEO.
The tools are free and simple to use but are not relevant by today’s SEO standards. Furthermore, using their tools could negatively affect your site’s online visibility.
How long does SEO take to see results?
However, this is only the phase when you start seeing SEO results. Keep in mind that results grow overtime. The results you get after 12 months might be better than the first 6 months.
Along the way, the results could narrow down. And so it will be just a matter of maintaining those results instead of trying to grow them.
Do I need an SEO agency?
Different businesses have different goals in terms of SEO. If you own a big business with extremely high competition, showing up on the first page on Google will require a lot of work. Thus, you will need the services of an SEO agency.
Who is the best SEO service provider?
1. Professionalism and experience. Experience matters especially in dealing with a business in your specific category. They should have the professionalism that understands your expectations and aims to deliver your desired results.
2. Good reputation. Previous clients of a certain SEO service provider will always leave testimonials. You can easily get reviews and testimonials on SEO companies online.
3. Employs a professional team. Distinguished SEO firms employ highly-skilled professionals from copywriters, link builders, to web developers.
4. Employs the latest techniques. They are always updated with the latest search algorithm changes, new SEO tools, and new digital marketing strategies.
5. Ethical methodology. The best professional SEO company will not let your business get banned from search engines. That’s why they will never use black hat SEO techniques to drive a considerable amount of traffic to your site overnight.
6. Realistic and honest commitment. Instead of overpromising and then failing at the end, a good SEO agency offers realistic and honest commitment.
8. Regular communication. As a client, you should get regular updates on your SEO campaign’s progress. You also have to be informed regularly about your industry’s new developments that could affect an SEO agency or consultant’s efforts.
9. Flexibility. The best SEO service provider should be flexible enough and make the changes in their strategies as businesses evolve or grow along the way.