Internet Marketing Companies: Everything You Need to Know
Internet Marketing Company
Take this advice from someone who made billions on the internet, Bill Gates. With 5.6 billion searches a day for products, services, or information,the potential for growing your business online is quite huge. An experienced internet marketing company can help you achieve your marketing goals.
Nowadays, people are also more likely to use their smartphones to find products, services, or even information, rather than go down the street or visit brick and mortar shops for what they need.
Thus, it’s crucial to prioritize online marketing over traditional marketing practices with the help of a credible internet marketing service company. With a reliable internet marketing company, you can leverage your brand, reach more customers, make data-driven strategies, and then establish your business with higher revenues.
Online Marketing
The advantages of online marketing outweigh traditional marketing in many ways.
- Online marketing is data driven – you can have clear demographics of your customers.
- It is also more responsive – you can make sudden marketing changes and reach your customers faster.
- Online marketing also has a wider reach compared to traditional marketing.
- Lastly, a strong online presence lets your business information be accessible anytime, anywhere.
How important is online marketing?
According to the latest digital marketing statistics for 2020 by WPForms, digital marketing helps businesses cut costs. Companies are saving inbound marketing costs at 62 percent less per head compared to traditional methods. Also, businesses that use blogs can extend their global presence with 55 percent higher web traffic. Finally, around 57 percent of companies also claimed to acquire customers through their official blog.
Online marketing strategies are working and can make a huge difference when it comes to costs and traffic. One way to guarantee this is by using the correct online marketing strategy that will match your company’s needs.
So, how is online marketing being conducted?
The most popular and efficient online marketing techniques and methods used by internet marketing agencies include email, display advertising, pay per click advertising, SEO (search engine optimization), and social media marketing, to name a few. Get to know each technique to find out which ones can make a difference with your company.
1. Search Engine Optimization (SEO)
Search engine optimization (SEO) is a strategy used to make your business website come up easily in organic search results. This is crucial because based on studies, only those sites that land on the first page of Google will get the customers or leads.
There are agencies specializing on SEO that know the various techniques to make a client rank. Depending on your business, they also can employ local SEO – or marketing to a business’s specific area.
A huge part of SEO is content marketing. This involves providing your website with well-researched and well-planned content that can make your business come up in search queries.
2. Pay Per Click Advertising
PPC Marketing or Pay Per Click Advertising involves incorporating ads on social platforms and search engines. Your company will be charged each time your ad is clicked. The most popular paid search platforms are Google AdWords and Bing Ads.
Social platforms like Facebook, Instagram, and Twitter offer PPC and have modified their ad offerings, which made it more challenging to reach organic views of marketing posts. PPC, therefore, remains the best choice among many businesses as it provides a substantial, quick increase in visibility and sales.
3. Email Marketing
Notice the “Subscribe to Our Newsletter” on practically every website? That is email marketing. Keep in mind that they signed up to your list, so they are warm leads to whom you can send an automated email every time you have a promo or offer, or even send newsletters on a regular basis just for added traffic and content promotion.
Email marketing has several strategies, and an internet marketing agency specializing on email marketing can implement this for your site subscribers.
4. Social Media Marketing
Social media marketing uses social media platforms to promote your business and build relationships with your customers. However, it is not generally used to boost your sales, but more on building links, improving engagement, bringing content to your consumers, and establishing your distinct brand.
5. Influencer Marketing
Influencer marketing involves leveraging on influencers or personalities who have a strong following online to advertise a business’s products and services.
6. Affiliate Marketing
Affiliate Marketing involves offering commissions to affiliates who promote your product by way of a unique link assigned to each affiliate. Each time a visitor clicks on any of these affiliate links, the affiliate is awarded a commission.
7. Reputation Marketing
Reputation marketing involves using social media, customer review sites, and press releases to establish a positive image of your company. Online reviews and referrals are critical for specific businesses such as restaurants and hotels. A part of reputation marketing is responding to customer’s concerns quickly and addressing complaints and negative reviews on social media.
Internet Marketing Company
What is an Internet marketing company?
Now that you’re aware of how online marketing is done and what benefits it can do to your business, you might be enticed to try it out. But as much as you can handle internet marketing, it’s best to seek help from a reputable internet marketing company to get the best results.
An internet marketing company uses data-based marketing to build your customer base and thus increase revenue and establish your brand.
What are the specific tasks internet marketing companies do?
Aside from the online marketing strategies and techniques mentioned above, there is still a multitude of ways an internet marketing agency can help your business.
- Website Design
- Website Optimization
- App Development
- Mobile Marketing and Integration
- Cross-Platform Marketing
- Online Branding
- Reporting the ROI of Digital Strategies and Tactics
What are the different types of internet marketing agencies? How many are there?
Here are the most common internet marketing strategies that can benefit your business no matter what kind of product or service you sell or offer.
Search Engine Optimization Agency
Have you ever wondered how websites can make it to the first page of Google searches? Because of their rank, these sites get more attention, more readers, and of course, better revenue.
SEO agencies are experts in strategies to propel your website to the first page. It employs optimization strategies, specifically (1) onpage, which are tweaks within your website to improve traffic, engagement, among others, as well as (2) offpage optimization, or strategies that will improve the popularity of your website.
Social Media Agency
There’s no denying how influential social media is when it comes to many things, including choosing different products and services. Social media agencies use data-driven techniques from demographic data they collect from millions of users. Thus, social media marketing can help you enhance brand awareness, increase inbound traffic, and get better customer satisfaction.
AdWords/PPC Agency
AdWords is a type of Google advertising platform that allows businesses to display paid short ads, services, products, and video content to create brand awareness. This marketing strategy relies on targeted searches, and thus users are more likely to click and buy.
Meanwhile, PPC or pay-per-click is another advertising strategy where an advertiser only pays when the ad is clicked. PPC controls advertising and marketing costs. An AdWords/PPC Agency is an expert in these platforms and will help you improve brand recognition, traffic, and sales.
Content Marketing
Content marketing agencies are focused on producing content that can make your site be discovered. They know how to write content in such a way that each can bring your business eventually in search engines with useful information that users are searching for. They do this with keyword research and content planning.
Website Design/Management Agency
A company website represents your business online. Website design companies create engaging, provoking sites that attract visitors and customers. Web development companies know the best type of website design that will work best for a particular business and how to optimize all website elements so that you have a robust, responsive, and mobile friendly website.
PR/Influencer Marketing
Influencer marketing is using a prominent figure in your niche who has a lot of online followers to promote your business.With the rise of YouTube vlogging and Instagram, you can now reach more people through proper PR. Public Relations/Influencer Marketing Agency ensures that your product or services gain a high level of awareness quickly, resulting in more revenues.
Email Marketing Agency
Email marketing agencies help grow your business by strategizing ways to build your email list of subscribers. By having a list of warm leads, these subscribers are more likely to be responsive to your promos. These agencies plan everything for you in terms of email marketing, from creating lead magnets and landing pages to planning the email sequencing.
App Design Agency
App design agencies design and create apps that are specific to your type of business. With more and more people using smartphones than PCs, you’ll be able to reach more customers faster and take your business to a whole new level through mobile marketing.
***Hi David, I am not sure if you do want to mention some of the best online marketing companies or what are the qualities that make an agency the best online marketing company, so I am leaving you with two choices. ***
What is the best online marketing company?
With the given types of internet marketing, it might now be clear which tasks are needed in your business. You might want to outsource right away. However, there are a lot of digital advertising companies available in the market today. Here are a few:
What is the best online marketing company?
When looking for the best online marketing company, look at the following parameters:
- Credentials or certifications
- Portfolio of clients
- Responsiveness to your queries and constant communication
- Custom Packages according to your business needs and budget
Of course, not all internet marketing companies already have a roster in their portfolio. In such cases, ask for Key Performance Indicators (KPIs). As long as they show proficiency in their skills and keep constant communication as to the issues and how they can be solved to produce results, then your business is in good hands.
How much does digital marketing cost?
How much does SEO cost per month?
The price of SEO services from different companies varies depending on what is covered in the SEO package that you selected. According to digital marketing company WebFX, the majority of the SEO projects done in 2020 range from $750 to $2,000, taking into consideration the scope of the project. If you need it for short-term only, a one-time project is typically priced at $5,000 to $30,000.
How much do Google ads cost?
Furthermore, WebFX reveals that if Google is your chosen platform, the average CPC (cost-per-click) today on Google Ads is $1 to $2 for the Google Search Network, while it costs less at $1 for Google Display Network. Small to medium-sized businesses usually spend around $9,000 each month on Google Ads, excluding other additional costs.
Meanwhile, FitsSmallBusiness sheds light on the average cost of CPC using Facebook ads. CPC is $1.86, while the cost per thousand views is $11.20. The cost varies depending on factors such as ad quality and the competition. Also, average small business advertising on the popular social media site can cost $1000 to $2000 a month with no minimum monthly ad spend. This makes advertising on Facebook more affordable for small businesses and startups.
Conclusion
With the ever-changing digital world, your business should keep up with the pace. There are many online marketing strategies available to leverage and boost the presence of your company.
If you want to give internet marketing a try, hire an internet marketing company to handle your marketing needs effectively and carry out your chosen tasks more efficiently. Working with a reliable online marketing agency will not only improve your presence online, but also allow you to focus on other critical business operations, knowing that the pros handle your online marketing operations.
