Marketing Proposal
Explanation
Thor’s Plumbing Solutions
Issues:
- Website:
- Errors: These matter because Google ranks error-free websites better.
- Missing html sitemap: Google wants it present for visitors.
- Schema includes reviews when they are not present. This matters because schema markup should match what is actually on a page.
- Google Search Ranking
- TPSs organic search ranking is very poor, even in Hillsborough. Please refer to the link with the audits.
- TPSs domain trust value is 12. The problem is many articles with very thin content. This can be improved.
Audits Link:
We are happy to review these with you to make sure you understand what you are seeing.
The “Ranking” audit will show the new keywords (240) suggestions and for which of the 15 cities we recommend.
We evaluated for the 7 revenue driving categories you provided, search count per month where each had to be at least 10 searches per month, and search competition where all but 3 were “low competition.”
This was done in an effort to speed up the ranking process.
AI Search Solutions:
TPS does have a decent presence for a couple of keyword prompts in Hillsborough and Chapel. But, it lacks a presence for many service oriented keyword prompts in both cities and all prompts in most other cities.
This is exacerbated by no true service area pages and poor organic search ranking. The issue for Google Business Profile is essentially the same.
Recommendations
Let Local Presence SEO, LLC provide SEO, AI Search Solutions, Google Business Profile optimization, Website Content Creation, Google Ads, and Social Media Ads. We’ll post content on GBP, Facebook, and Instagram 3 times per week.
Google Ads:
Total ad spend: $4000
Initial:
- Google Guaranteed: $2500
- Core Google ads: $1500
Social Media ad spend: $1000
We will create funnels for both Google Ads and Social ads.
We know that you are getting most of your business from ads, so this will all be completed in the first month.
Content Creation
We will create 5 new optimized pages per month. Initially, these will be service area pages until we have the 15 cities covered.
Normally all 15 service pages would be completed in the first month, but this way is suggested to keep the cost down and built into the regular monthly payment.
Content creation and backlinks development will be done in an ongoing basis.
Website Fixes
LPS will fix all website errors that are not caused by your hosting company. We’ll also solve your schema markup issue explained above.
Reporting
LPS will deliver reporting on all services on a monthly basis. Delivered by the 10th of every month. You will have the opportunity to meet (phone, Zoom, in-person) to review the reports and strategy each month .
Digital Marketing Proposal for Thor's Plumbing Solutions
Prepared by Local Presence SEO, LLC
Date: April 3, 2026
Executive Summary
This proposal outlines a strategy to help Thor's Plumbing Solutions increase visibility, generate leads, and become a business that is not just ranked — but recommended by AI platforms.
✔ AI Recommendations (ChatGPT, Gemini, Perplexity)
✔ Increased Calls & Leads
✔ Higher Conversion Rates
✔ Better ROI on Google Ads
Current Visibility Analysis
Missing optimization, weak keyword targeting, technical gaps.
No AEO/GEO structure, weak entity signals, limited trust indicators for multiple cities.
Google Business Profile and citations not fully optimized for all services and multiple cities.
Recommended Strategy
On-page, technical, keyword strategy
Answer-based content + FAQs
AI recommendation optimization
Maps + GBP optimization
Page and blog optimization. Include pages creation and backlinks development.
Google, Facebook, and Instagram + Meta lead generation
Parameters
Keyword Phrases: 240
Cities (15): Hillsborough, Chapel Hill, Durham, Carrboro, Pittsboro, Roxboro, Timberlake, Saxapahaw, Mebane, Burlington, Green Level, Elon, Morrisville, Gibsonville, and Graham
Investment
Monthly Total Investment: $10000
Includes Google, Facebook, Instagram Ad Spend: $5000
Expected Results
- Increased traffic within 60–90 days
- Higher Google rankings
- More calls and leads
- Visibility in AI-generated answers
- More visibility in multiple cities
Accept Proposal
This is not the contract. We will print it and send via Adobe once we receive your signature that you approve the proposal. All our contracts are 6 months auto renewal. We can start this plan immediately.