Today just about everyone is using some form of social media. This means there is a lot of information being posted. You do not want to be viewed as just a part of the noise. Use content strategy to reach your audience.
The most important aspect of social media content strategy is deciding on a well-defined target market. Once you have done this, it will help you create the rest of the plan. Your target should be reachable on your social media platform.
Now, you should decide what content can you provide that would be interesting to your target market. It could be great information, funny, stories, and/or how-to’s. You just want it to reach your target market and in a way to create emotion so they will act.
Social Media Content Strategy Objectives
What do you want from your audience? Are you just trying to get likes? Are you trying to get your target market to visit your website? Do you want them to purchase something? Are you just trying to increase exposure? Your social media content strategy will be more effective if you determine what you want from your audience at the beginning.
What voice do you want to use to reach your market? What voice will your target market listen to? You want to be authentic. People easily recognize when you are not.
Are you going to post articles (yours and others), create webinars, post videos, or run surveys or contests? What kind of technology will you use?
You’ll need to make sure the content you decide on is content you can continue to provide on a regular basis.
These are the general things you will need to do to create a successful social media strategy. You will still need to research your target market, optimize your content, measure your results, and modify your content and plan as needed.
If you’d like some ideas for a specific target market, reach out to us at 919-302-8849. We are happy to provide some great ways to reach your audience.